Wednesday, 25 April 2012

did YOU ever have a trafficgasm?



Hey, it's been a day or two, but don't stess. I was busy building traffic sucking ppc campaigns for clients.

It got me thinking about days gone by.

Every Tom, Richard and Harry were spanking the ppc platforms, they just oozed leads, it was soooooo easy. Thousands of leads a week were common amongst the competent marketers.

At that time, most people marketed a generic system of some kind, so the selling was taken care of.

Or so they said!

I was told to get leads, more leads, C'MON, MORE LEADS!

Leads junkies, looking for cash to spend on their next fix.

When you're not generating leads it feels like your business is not moving, you have zero chance of making sales when you're not stuffing your email management system with leads, but the reality is, if you're not able to convert those into sales, it's a smarter move to NOT generate leads.

You can put 100,000 subscribers into aweber, but if you don't make em buyeth your stuff, you're an idiot...

A broke idiot!

I totally understand what it's like though, the feeling of watching, in real time, all these names appearing in your email box, especially when each name is a potential $10,000 in your pocket.

In the early days, i sacrificed rent, food and even new pants in order to free up adspend.

I remember waiting on commissions being paid so i could plough it all back into adwords. I turned the campaigns active again and BOOM!

Over 150 leads within the first hour, crazy!

Then adwords fucked you up!

Most will never have a trafficgasm again!

Its a good thing i reckon, for marketers and customers! Getting leads and hoping for sales sees marketers lose money all day long while it wastes potential customers time, if you're gonna drag them through your lame ass funnel, atleast make them feel like they want to buy summin from ya!

Generating leads and hoping is a poor strategy though, I know this dude who spent $50,000 on getting leads and NO sales! That's gotta be worse than a kick in the nuts. :O

I also know this other dude who spent $3k and got $50k back :P

Here's what i suggest.

Start generating some leads, but keep it in the foreplay stage, DON'T get overwhelmed by the emotion and lose control. keep a clear head until you are making sales...

Then you can spend every minute of the day in a constant state of trafficgasm.

Here's where to go now



~ ewan

ps, trafficgasms unleash feel good endorphins into the bloodstream, if you don't get them regulary, your business will be sad!

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