I have for you today, a fun story about turning cold traffic into leads.
At Yaghi Labs, it's my task to manage paid traffic for clients.
I get started with a new client the other day and while I'm waiting for the last few keywords to be uploaded into his account, I gets me this email from him...
Also, not sure if you saw my email to Jim, but the account thats running the ads is this one:
user: ******************
pass: ******************
The other (**********) account I'm not running anything in right now and want to leave it inactive.
Nothing exciting I hear you say. But when I signed into the correct account, expecting to turn the campaign on.
I nearly shyt my thong!
The campaign had been live for a day, since I was looking in the wrong account, I hadn't noticed.
The stats shocked me.
$4.38 leads, campaign wide.
Here, take a look
Most marketers in the good old days of the Google Goldrush had an actual orgasm had they been getting anywhere close to $5 leads...
After months of optimising!!!
When I dug deeper inside certain adgroups, I smiled even further...
100% CTR's and 100% conversion stats
2 days later, I have overall lead cost at $3.63 per lead.
One keyword had churned out a 2 cent lead, WTF?!
Schweeeeeeet like big mamma's pumpkin pie!
Anyway, here's the deal
- Our research & traffic team build for you, laser targeted Pay Per Click campaigns
- Our design team build for you, a high converting landing page
- Our writing team build for you, 10 creative follow up emails you can use as you please
- Then our technical team set it all up for you.
How fucking awesome is that?
Isn't it time you stopped buying dip-shyt DIY gooroo courses and just let the experts handle stuff?
Here's where to go next
Can't wait to start managing your paid traffic :p
love ya
ewan
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