playaaa's with money

I read about something EVERYONE in business should know.

Especially people looking for a business.

I was surfing the Internet recently, and saw an article titled...

'Ultra Rich Spending Less and Chasing Quality' 

It was a great read, and if you are thinking of being in business (or are in business) then this will effect you BIG time.

Why?

Because the rich are the best customers.

One marketing guy I know of called them "PWM" -- or 'players with money', and said they are truly the best customers to focus on.

I agree too.

And in a down economy, it's even MORE important, since they are the ones with money to burn right now.

But, as the article says, things have changed a bit.

They are no longer spending as much.

And when they DO spend, it's on high quality.

So what's this got to do with you?

The answer is simple.

Whatever business you are in, if you're not selling high ticket and high QUALITY products, then you are shooting yourself in the foot.

Frankly, you're ROBBING yourself.

And notice the 'quality' component.

Some businesses think just because they sell expensive stuff that people will automatically assume it's quality.  Well, that's NOT the case anymore, the wealthy are scrutinizing everything.

You can't just talk the talk.

Anyway, just something to think about.

Smart entrepreneurs have always known the wealthy are the best customers to sell to (they 'recession proof' your income, basically).

But quality is more important than ever.

Make sure you deal only in high prices AND high quality.  This is one reason we are THRIVING, while much of the industry is dying right now.

First, we cater to people with money.

Secondly, we ONLY deal in quality.

You need high ticket 'quality' products to sell to a classier level of customer? 

Here's where you need to be ~~> High Ticket Products

love ya

ewan